U2Blog
// 8.10.04
First8
Raising awareness on poverty in the world, that's the goal of the initiative First8.
The heart of the campaign is a pocket-sized photography book with powerful portraits of people living and surviving in difficult and unacceptable circumstances throughout the world. Throughout the book there's the text of U2's song Miss Sarajevo, which complements the graphics very well.
In September 2004 the book was delivered to 25,000 people in positions of power and influence, addressed to each individual personally, by name. As the campaign is anonymous, there was no return address, only the address of this website.
In the Netherlands, 1.6 million copies of this book, in mini-magazine format, were distributed along with various magazines.
Besides the U2 lyrics the book carries only this text:
Today you are one of more than 25,000 heads of state, ministers, members of parliament, monarchs, religious leaders, captains of industry, journalists and other influential people of 191 countries who hold this printed glimpse of our world.
For the first time in history we have the means to end poverty. Today it’s in your hands.
Take a look at this bookklet and learn more about this initiative at
www.first8.org!
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